Lines of business
Krka’s basic line of business is the production and sale of prescription pharmaceuticals, non-prescription products and animal health products. The company’s activities are supplemented by health resort and tourist services.
Krka’s long-term strategy is based on the development and sale of high quality generic pharmaceutical products, which it markets under its own brands, produced from attested active ingredients, using advanced methods and the latest technology. Krka provides its customers with high quality, safe and effective pharmaceuticals with added value.
Prescription pharmaceuticals represent the largest proportion of overall sales. The creation of the product range is carefully designed to match the diseases that most frequently affect people today. We are therefore developing products in four key indication areas: cardiovascular diseases, diseases of the alimentary tract and metabolism, infections, and diseases of the central nervous system. Prescription pharmaceuticals are followed in sales volume by non-prescription products and animal health products.
The range of new products sold and marketed in the past five years is making a major contribution to sales volume and to sales growth.