Krka receives the 2015 Excellence in Marketing Award

In its explanation the committee wrote: Krka – a recipe for success. Krka’s pharmaceuticals are available in over 70 countries across the globe. Recipes for pharmaceuticals remain unknown, yet Krka’s recipe for success includes an important ingredient, marketing, which is due to the nature of the manufactured products strictly regulated by law. It is for this reason that Krka continuously searches for innovative solutions and approaches – and has been successful in doing so. The company sells products exclusively via its effective marketing and sales network, and supplements the product portfolio in a way to meet customers’ needs to the greatest extent possible by means of innovative pharmaceutical forms resulting in simpler administration or by offering additional strengths that enable adjusted dosing. While Marketing cooperates with the majority of departments and services within the company, it does so intensely with Sales, Research and Development, New Products, Public Relations, and the Department of Companies and Representative Offices Abroad. Due to the role of marketing, all strategic decisions are adopted based also on the opinion of Marketing, e.g. decisions related to the widening of the product portfolio, entering new therapeutic areas, and focusing on new technological solutions.