Mission, Vision, Values

Mission

Living a healthy life.

Our basic task is to enable people to lead a healthy, good quality life. This we achieve through our rich range of products and services – with prescription pharmaceuticals, self-medication products, with cosmetic and animal health products, and with our health-resort services, with investment in people and the environment, and through sponsorship and donations.

Vision

We are continually consolidating our position as one of the leading generic pharmaceutical companies on the European market.

We are achieving this on our own by strengthening the long-term business connections and by establishing partnerships in the fields of development, product supply and marketing.

Values

Speed and flexibility

Our knowledge, our abilities, our capability to innovate, our productivity and our ingenuity enable us to be fast. We want to be first. Not just in sales, but in discovering the markets’ new needs. We can do this by successfully shortening the development process, swift acquisition of registration documentation and our harmonised production and distribution.

With our responsiveness and the ability to adapt we overcome the obstacles in our path, be they of a marketing or legislative nature. We can cope with any and all challenges - regardless of the size and the site of the project. Using flexible solutions, we make sure our partners can rely on us.

Partnership and trust

Krka helps create good relationships. We strive for trust-based relationships with our partners: our customers, our suppliers, our owners and everyone else who surrounds us. Only good and open relationships can help us achieve both business success and our primary mission.

Creativity and efficiency

The only real way to achieve first-class results is by creating an atmosphere that motivates our employees to be innovative and creative. Therefore, we encourage our employees to speak freely of their ideas and if these ideas prove to be good for the company, we encourage them realise them. Together, we seek new paths to make our customers satisfied. We perform our tasks as well as we can. We strive to do what we do in the best, most efficient and most time conserving way.